Social marketing and tourism: What is the evidence?

Social Marketing Quarterly

Volumn 19, Issue 2, 2013, Pages 110-135

  Truong, V Dao ^a,b   Hall, C Michael ^b,c,d,e  

^a NATIONAL ECONOMICS UNIVERSITY   (Viet Nam)

^b UNIVERSITY OF CANTERBURY   (New Zealand)

^c UNIVERSITY OF OULU   (Finland)

^d UNIVERSITY OF EASTERN FINLAND   (Finland)

^e UNIVERSITY OF FREIBURG   (Germany)

Author keywords

Behavior change; Poverty alleviation; Social marketing; Tourism; Vietnam

Indexed keywords

EID: 84888012958     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1177/1524500413484452     Document Type: Article

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