Redefining social marketing with contemporary commercial marketing definitions

Journal of Business Research

Volumn 63, Issue 2, 2010, Pages 147-153

  Dann, Stephen ^a  

^a AUSTRALIAN NATIONAL UNIVERSITY   (Australia)

Author keywords

Leximancer; Marketing definition; Social marketing definition

Indexed keywords

EID: 75549083466     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.02.013     Document Type: Article

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