Whose behavior is it anyway? The broader potential of social marketing

Social Marketing Quarterly

Volumn 6, Issue 2, 2000, Pages 46-58

  Hastings, Gerard ^a   MacFadyen, Lynn ^b   Anderson, Susan ^b  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^b CSM ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0012568667     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245004.2000.9961102     Document Type: Article

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