The nature, development and contribution of social marketing to public health practice since 2004 in England

Perspectives in Public Health

Volumn 129, Issue 6, 2009, Pages 262-267

  French, Jeff ^a  

^a not available   (United Kingdom)

Author keywords

Citizens; Marketing; Public health; Social marketing

Indexed keywords

HEALTH BEHAVIOR; HEALTH CARE POLICY; HEALTH PROMOTION; HUMAN; POLICY; POLITICS; PUBLIC HEALTH; PUBLIC HEALTH SERVICE; REVIEW; SOCIAL MARKETING; UNITED KINGDOM;

ENGLAND; HEALTH BEHAVIOR; HEALTH POLICY; HEALTH PROMOTION; HUMANS; POLITICS; PUBLIC HEALTH; PUBLIC HEALTH PRACTICE; PUBLIC POLICY; SOCIAL MARKETING;

EID: 77957888748     PISSN: 17579139     EISSN: 17579147     Source Type: Journal    
DOI: 10.1177/1757913909347665     Document Type: Article

References (18)

1. Kotler P, Zaltman G. Social marketing: An approach to planned social change. Journal of Marketing 1971; 35: 3-12
2. French J, Blair-Stevens C. Social Marketing Pocket Guide. London: National Consumer Council, 2005
3. Lowrey R, Hardy S, Jordan C, Wayman G. Using social marketing to increase referrals of pregnant smokers to smoking cessation services: A success story. Public Health 2004; 118(4): 239-243
4. Department of Health. Change4Life Marketing Strategy. Healthy Weight, Healthy Lives. London: Department of Health, 2009
5. Wanless D. Securing our Future Health: Taking a Long-Term View. London: HM Treasury, 2002
6. Wanless D. Securing Good Health for the Whole Population. London: HM Treasury, 2004
7. Health Select Committee. Review of Public Health. Report Two. London: House of Commons, 2001
8. Department of Health. Choosing Health. London: Department of Health, 2005
9. French J, Mayo E. Independent National Review of Social Marketing. London: National Consumer Council, 2006
10. Department of Health. Health Challenge England. London: Department of Health, 2007
11. Prime Minister's Strategy Unit. Building on Progress: Public Services: HM Government Policy Review. London: Cabinet Office, 2007
12. Department of Health. Our Health, Our Care, Our Say. London: Department of Health, 2006
13. Department of Health. Ambitions for Health. London: Department of Health, 2008
14. Marketing and Sales Standard Setting Body. National Occupational Standards for Social Marketing. Maidenhead: Marketing and Sales Standard Setting Body, 2009
15. Halpern D, Bates C. Personal Responsibility and Changing Behaviour: The State of Knowledge and its Implications for Public Policy. London: Cabinet Office, 2004
16. Dawnay E, Shah H. Behavioural Economics: Seven Principles for Policy Makers. London: New Economics Foundation, 2005
17. Boyce T, Robertson R, Dixon A. Commissioning and Behaviour Change. Kicking Bad Habits. London: Kings Fund, 2008
18. Centers for Disease Control and Prevention. The Community Guide. What Works to Promote Health? Atlanta: Centers for Disease Control and Prevention, 2009. Available online at: http://www.cdc.gov/Features/ CommunityGuide (accessed 20 August 2009)