Extending the vision of social marketing through social capital theory: Marketing in the context of intricate exchange and market failure

Marketing Theory

Volumn 3, Issue 3, 2003, Pages 323-343

  Glenane Antoniadis, Alicia ^a   Whitwell, Gregory ^a   Bell, Simon J ^b   Menguc, Bulent ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b UNIVERSITY OF CAMBRIDGE   (United Kingdom)

Author keywords

exchange; market failure; marketing concept; marketing tools; social capital theory; social marketing

Indexed keywords

EID: 84990324189     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/147059310333002     Document Type: Article

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