Factors Affecting Online Tourism Group Buying and the Moderating Role of Loyalty

Journal of Travel Research

Volumn 53, Issue 3, 2014, Pages 380-394

  Kim, Myung Ja ^a   Lee, Choong Ki ^a   Chung, Namho ^a   Kim, Woo Gon ^b  

^a Kyung Hee University   (South Korea)

^b FLORIDA STATE UNIVERSITY   (United States)

Author keywords

emotional loyalty; online tourism group buying; preview; transaction cost advantage; trust

Indexed keywords

INTERNET; LEISURE INDUSTRY; PSYCHOLOGY; SHOPPING ACTIVITY; TOURISM; TRANSACTION COST;

EID: 84898686942     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287513497837     Document Type: Article

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