Customer satisfaction with and loyalty towards online travel products: A transaction cost economics perspective

Tourism Economics

Volumn 15, Issue 4, 2009, Pages 825-846

  Kim, Yeong Gug ^a   Li, Gang ^a  

^a UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

Loyalty; Online travel products; Satisfaction; TCE; Transaction cost economics; Transaction costs

Indexed keywords

INTERNET; TOURISM ECONOMICS; TRANSACTION COST; TRAVEL BEHAVIOR;

EID: 73949121949     PISSN: 13548166     EISSN: None     Source Type: Journal    
DOI: 10.5367/000000009789955125     Document Type: Article

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