The role of purchase decision involvement in a special event

Journal of Travel Research

Volumn 51, Issue 3, 2012, Pages 357-366

  Bojanic, David C ^a   Warnick, Rodney B ^b  

^a UNIVERSITY OF TEXAS AT SAN ANTONIO   (United States)

^b UNIVERSITY OF MASSACHUSETTS   (United States)

Author keywords

event management; level o.satisfaction; likelihood o.returning; prior attendance; purchase decision involvement; travel distance

Indexed keywords

DECISION MAKING; REGRESSION ANALYSIS; TOURISM MANAGEMENT; TOURIST BEHAVIOR;

EID: 84859041064     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287511418364     Document Type: Article

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