The impact of virtual community trust influence over consumer participation in online group-buying

2011 International Conference on E-Business and E-Government, ICEE2011 - Proceedings

Volumn , Issue , 2011, Pages 1750-1753

  Chang, I Chun ^a   Lee, Jina ^a   Su, Yong ^a  

^a FUDAN UNIVERSITY   (China)

Author keywords

electronic word of mouth; interactive; online group buying; TAM; virtual community trust

Indexed keywords

ELECTRONIC WORD-OF-MOUTH; INTERACTIVE; ONLINE GROUP-BUYING; TAM; VIRTUAL COMMUNITY;

ELECTRONIC COMMERCE; GOVERNMENT DATA PROCESSING; USER INTERFACES;

VIRTUAL REALITY;

EID: 79960384736     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICEBEG.2011.5881864     Document Type: Conference Paper

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