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Volumn 50, Issue 4, 2011, Pages 378-391

The trustworthiness of online channels for experience- and goal-directed search tasks

Author keywords

electronic word of mouth; exploratory search; information search; tourism marketing; trustworthiness of information channels

Indexed keywords

INFORMATION TECHNOLOGY; INTERNET; MARKETING; TOURISM MARKET;

EID: 79958146332     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287510371694     Document Type: Article
Times cited : (166)

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