Preview provision under competition

Marketing Science

Volumn 30, Issue 1, 2011, Pages 149-169

  Xiang, Yi ^a   Soberman, David A ^b  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^b UNIVERSITY OF TORONTO   (Canada)

Author keywords

Information goods; Information revelation; Preview design; Product differentiation; Product positioning

Indexed keywords

EID: 79751509183     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1100.0606     Document Type: Article

References (26)

1. Abernethy, A. M., G. R. Franke. 1996. The information content of advertising: A meta-analysis. J. Advertising 25(2) 1-17.
2. Anand, B. N., R. Shachar. 2011. Advertising, the matchmaker. RAND J. Econom. Forthcoming.
3. Anderson, S. P., R. Renault. 2006. Advertising content. Amer. Econom. Rev. 96(1) 93-113.
4. Becker, G. S. 1965. A theory of the allocation of time. Econom. J. 75(299) 493-517.
5. Business Wire. 2005. The Wall Street Journal strengthens its international editions; repositions to better serve global business leaders and advertisers. (May 8).
6. Butters, G. R. 1977. Equilibrium distributions of sales and advertising prices. Rev. Econom. Statist. 44(3) 465-491.
7. Chan, T. W., J. H. Goldthorpe. 2007. Social status and newspaper readership. Amer. J. Sociol. 112(4) 1095-1134.
8. Chen, Y., J. Xie. 2005. Third-party product review and firm marketing strategy. Marketing Sci. 24(2) 218-240.
9. Cooper, R., A. John. 1988. Coordinating coordination failures in Keynesian models. Quart. J. Econom. 103(3) 441-463.
10. Dasgupta, P., E. Maskin. 1986. The existence of equilibrium in discontinuous economic games, I: Theory. Rev. Econom. Stud. 53(1)1-26.
11. Gabszewicz, J. J., D. Laussel, N. Sonnac. 2001. Press advertising and the ascent of the "pensée unique." Eur. Econom. Rev. 45(4-6) 641-651.
12. Grossman, G. M., C. Shapiro. 1984. Informative advertising with differentiated products. Rev. Econom. Stud. 51(1) 63-81.
13. Hotelling, H. 1929. Stability in competition. Econom. J. 39(153) 41-57.
14. Jovanovic, B. 1982. Truthful disclosure of information. Bell J. Econom. 13(1) 36-44.
15. Mayzlin, D., J. Shin. 2009. Uninformative advertising as an invitation to search. Working paper, Yale University, New Haven, CT.
16. Mullainathan, S., A. Shleifer. 2005. The market for news. Amer. Econom. Rev. 95(4) 1031-1053.
17. Narasimhan, C. 1988. Competitive promotional strategies. J. Bus. 61(4) 427-449.
18. New York Times. 2008. Magazine sales fall 6.3% at newsstands. (August 11), http://www.nytimes.com/2008/08/12/business/media/12magazine.html.
19. Picard, R. G. 2003. The economics of the daily newspaper industry. A. Alexander, J. Owers, R. Carveth, C. A. Hollifield, A. N. Greco, eds. Media Economics: Theory and Practice. Lawrence Erlbaum Associates, Mahwah, NJ, 109-126.
20. Picard, R. G., J. H. Brody. 1997. The Newspaper Publishing Industry. Allyn & Bacon, Boston.
21. Robert, J., D. O. Stahl II. 1993. Informative price advertising in a sequential search model. Econometrica 61(3) 657-686.
22. Salop, S., J. E. Stiglitz. 1982. The theory of sales: A simple model of equilibrium price dispersion with identical agents. Amer. Econom. Rev. 72(5) 1121-1130.
23. Shavell, S. 1994. Acquisition and disclosure of information prior to sale. RAND J. Econom. 25(1) 20-36.
24. Van Zandt, T. 2004. Information overload in a networkof targeted communication. RAND J. Econom. 35(3) 542-560.
25. Varian, H. R. 1980. A model of sales. Amer. Econom. Rev. 70(4) 651-659.
26. Xiang, Y., M. Sarvary. 2007. News consumption and media bias Marketing Sci. 26(5) 611-628.