Emotional loyalty and share of wallet: A contingency approach

Journal of Retailing and Consumer Services

Volumn 17, Issue 5, 2010, Pages 333-339

  Kim, Hye Young ^a   Lee, Min Young ^b  

^a UNIVERSITY OF MINNESOTA   (United States)

^b UNIVERSITY OF KENTUCKY   (United States)

Author keywords

Conative loyalty; Emotional loyalty; Share of wallet

Indexed keywords

COGNITION; CONSUMPTION BEHAVIOR; DEMOGRAPHY; MARKETING; PERCEPTION; PHILOSOPHY; RETAILING; SHOPPING ACTIVITY; SURVEY DESIGN;

UNITED STATES;

EID: 77955170784     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2010.03.014     Document Type: Article

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