An optimal contact model for maximizing online panel response rates

Management Science

Volumn 55, Issue 5, 2009, Pages 727-737

  Neslin, Scott A ^a   Novak, Thomas P ^b   Baker, Kenneth R ^a   Hoffman, Donna L ^a  

^a DARTMOUTH COLLEGE   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Customer relationship management; Online survey panels; Optimal contact strategy; Predictive modeling; Survey response rates

Indexed keywords

CONTACT MODELS; CUSTOMER RELATIONSHIP MANAGEMENT; FIELD TEST; FINITE HORIZONS; FORWARD LOOKING; GREEDY ALGORITHMS; LINEAR PROGRAMS; MIGRATION PATTERNS; MONTE CARLO SIMULATION; ONLINE MARKETING; ONLINE SURVEY PANELS; OPTIMAL CONTACT STRATEGY; OPTIMAL SOLUTIONS; OPTIMIZATION MODELS; PREDICTIVE MODELING; PREDICTIVE MODELS; RESPONSE RATE; ROLLING HORIZON;

DECISION TREES; MARKETING; MONTE CARLO METHODS; OPTIMAL SYSTEMS; OPTIMIZATION; PREDICTIVE CONTROL SYSTEMS; PUBLIC RELATIONS;

SURVEYS;

EID: 67649983430     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1080.0969     Document Type: Article

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