Perceived risk and trust in online group buying context

Proceedings - 3rd International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2010

Volumn 3, Issue , 2010, Pages 660-663

  Sun, Pi Chuan ^a   Luo, Jhih Jie ^a   Liu, Yen Ling ^a  

^a TATUNG UNIVERSITY   (Taiwan)

Author keywords

Online group buying; Trust and perceived risk

Indexed keywords

DISPOSITION TO TRUSTS; EMPIRICAL RESULTS; ONLINE GROUP BUYING; PERCEIVED RISK; SUBJECTIVE NORM; UNCERTAINTY AVOIDANCE;

INDUSTRIAL ENGINEERING; INFORMATION MANAGEMENT;

INNOVATION;

EID: 79951750560     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICIII.2010.478     Document Type: Conference Paper

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