Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?

International Business Review

Volumn 23, Issue 1, 2014, Pages 284-292

  Van Doorn, Jenny ^b   Leeflang, Peter S H ^b,c  

^a Sandy) Zhang, Sha   (China)

^b UNIVERSITY OF GRONINGEN   (Netherlands)

^c ASTON UNIVERSITY   (United Kingdom)

Author keywords

Cultural differences; Customer equity drivers; Loyalty intentions

Indexed keywords

EID: 84888429841     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ibusrev.2013.05.002     Document Type: Article

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