Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk

Journal of Marketing Research

Volumn 41, Issue 1, 2004, Pages 86-100

  Erdem, Tülin ^a   Zhao, Ying ^b   Valenzuela, Ana ^c  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^c SAN FRANCISCO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1442332638     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.41.1.86.25087     Document Type: Article

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