Cultural influence on proneness to brand loyalty

Journal of International Consumer Marketing

Volumn 19, Issue 3, 2007, Pages 7-21

  Lam, Desmond ^a  

^a UNIVERSITY OF MACAU   (Macao)

Author keywords

Brand loyalty; Consumer behavior; Culture

Indexed keywords

EID: 34249047341     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v19n03_02     Document Type: Article

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