Chinese consumers’ evaluation of foreign products: the influence of culture, product types and product presentation format

European Journal of Marketing

Volumn 30, Issue 12, 1996, Pages 50-68

  Zhang, Yong ^a  

^a HOFSTRA UNIVERSITY   (United States)

Author keywords

China; Consumer behaviour; Country of origin; Image; Products

Indexed keywords

EID: 85135287315     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569610153309     Document Type: Article

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