Values and lifestyles of individualists and collectivists: A study on Chinese, Japanese, British and US consumers

Journal of Consumer Marketing

Volumn 21, Issue 5, 2004, Pages 318-331

  Sun, Tao ^a   Horn, Marty ^b   Merritt, Dennis ^c  

^a EMERSON COLLEGE   (United States)

^b DDB Needham Chicago   (Australia)

^c DDB Needham Chicago   (United States)

Author keywords

China; Japan; Lifestyles; National cultures; United Kingdom; United States of America

Indexed keywords

EID: 8844236208     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760410549140     Document Type: Article

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