Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries

International Business Review

Volumn 19, Issue 4, 2010, Pages 333-344

  Wang, Ying ^a   Sun, Shaojing ^b  

^a YOUNGSTOWN STATE UNIVERSITY   (United States)

^b FUDAN UNIVERSITY   (China)

Author keywords

Attitudes; Beliefs; China; Online advertising; Romania

Indexed keywords

EID: 77953356358     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ibusrev.2010.01.004     Document Type: Article

References (48)

1. ARBOMedia Internet ad market: 14-15 million euros in Romania 2008 2007, Accessed 05.06.08. http://www.comanescu.ro/2008/02/25/internet-ad-market-14-15-million-euros-in-romania-2008/.
2. Bauer R., Greyser S. Advertising in America: The consumer view 1968, Harvard University Press, Boston.
3. Belch G., Belch M. Advertising and promotion: An integrated marketing communication perspective 2009, McGraw-Hill, Irwin, CA.
4. Brackett L., Carr B. Cyberspace advertising vs. other media: Consumer vs. mature student attitudes. Journal of Advertising Research 2001, 41:23-32.
5. Chaffee S.H., Metzger M.J. The end of mass communication?. Mass Communication & Society 2001, 4(4):365-379.
6. Cho C. Factors influencing clicking of banner ads on the WWW. CyberPsychology & Behavior 2003, 6(2):201-215.
7. CNNIC Chinese Internet Development Report 2007, Accessed 02.05.08. http://www.cnnic.cn/.
8. Dreze X., Zufryden F. Is Internet advertising ready for prime time?. Journal of Advertising Research 1997, 38(3):7-18.
9. Ducoffe R. Advertising value and advertising on the Web. Journal of Advertising Research 1996, 36:21-35.
10. Durvasula S., Lysonski S. Are there global dimensions of beliefs toward advertising in general: A multicultural investigation. Globalization and its managerial implications 2001, 184-202. Quorum Books, Westport, CT. C.P. Rao (Ed.).
11. Dyer G. Advertising as communication 1982, Methuen, New York.
12. Frith K.T. Advertising and mother nature. Feminism, multiculturalism, and the media: Global diversities 1995, 185-196. Sage, Thousand Oaks, CA. A.N. Valdivia (Ed.).
13. Gemius SA Online advertisement accessed by 83% of Romanian Internet users 2006, Accessed 02.03.08. http://www.gemius.com/pl/archives/2006-12-06/01.
14. Gong W., Maddox L. Measuring Web advertising effectiveness in China. Journal of Advertising Research 2003, March:34-49.
15. Guarǎu C. Digital B2B interactions in Romania. International Journal of Emerging Markets 2007, 2(1):39-52.
16. Hall E.T. Beyond cultures 1976, Anchor Press/Doubleday, Garden City, NY.
17. Hofstede G. Culture's consequences: Comparing values, behaviors, institutions and organizations across nations 2001, Sage, Thousand Oaks, CA. 2nd ed.
18. Hu L., Bentler P.M. Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling 1999, 6(1):1-55.
19. Huang Y., Xie D. Present, future and development of online advertising in China. Journalism Academy (Chinese) 2006, 2:15-19.
20. Karson E., McCloy S., Bonner G. An examination of consumers' attitudes and beliefs towards Web site advertising. Journal of Current Issues and Research in Advertising 2006, 28:77-91.
21. Kline R.B. Principles and practice of structural equation modeling 2005, Guilford Press, New York. 2nd ed.
22. Korgaonkar P., Wolin L. Web usage, advertising, and shopping: Relationship patterns. Internet Research: Electronic Networking Applications and Policy 2002, 12:191-204.
23. La Ferle C., Edwards S., Lee W. Culture, attitudes, and media patterns in China, Taiwan, and the U.S. balancing standardization and localization decisions. Journal of Global Marketing 2008, 21:191-205.
24. Lavidge R., Steiner G. A model for predictive measurements of advertising effectiveness. Journal of Marketing 1961, 25:59-62.
25. Littrell R.F., Valentin L.N. Preferred leadership behaviours: Exploratory results from Romania, Germany, and the UK. Journal of Management Development 2005, 24(5):421-442.
26. Loehlin J.C. Latent variable models: An introduction to factor, path, and structural analysis 1998, Lawrence Erlbaum, Mahwah, NJ. 3rd ed.
27. Lohtia R., Donthu N., Hershberger E. The impact of content and design elements on banner advertising click-through rates. Journal of Advertising Research 2003, 43(4):410-418.
28. Marinov M.A., Marinova S.T., Manrai L.A., Manrai A.K. Marketing implications of communist ideological legacy in culture in the context of Central and Eastern Europe: A comparison of Bulgaria, Romania, and Ukraine. Journal of Euromarketing 2001, 11(1):7-36.
29. Mehta A Advertising attitudes and advertising effectiveness. Journal of Advertising Research 2000, 40:67-72.
30. Mehta A., Purvis S.C. When attitudes toward advertising in general influence advertising success. Proceedings of the 1995 conference of the American Academy of Advertising 1995, 190-196. C.S. Madden (Ed.).
31. Mitchell A., Olson J. Are product attribute beliefs the only mediators of advertising effects on brand attitudes?. Journal of Marketing Research 1981, 56:318-332.
32. Nedungadi P., Mitchell A.A., Berger I.E. A framework for understanding the effects of advertising exposure on choice. Advertising exposure, memory and choice 1993, 89-116. Lawrence Erlbaum, Hillsdale, NJ. A.A. Mitchell (Ed.).
33. Petrovici D.A., Marinov M. Determinants and antecedents of general attitudes toward advertising: A study of two EU accession countries. European Journal of Marketing 2007, 41:307-326.
34. Petty R.E., Cacioppo J.T. Communication & persuasion: Central and peripheral routes to attitude change 1986, Springer/Verlag, New York.
35. Pollay R., Mittal B. Here's the beef: Factors, determinants, and segments in consumer criticism of advertising. Journal of Marketing 1993, 57(3):99-114.
36. Riel B Profiles in culture: Getting to know the Romanian people. Relocation Journal & Real Estate News 1997, 11:14-19.
37. Roberts M., Ko H. Global interactive advertising: Defining what we mean and using what we have learned. Journal of Interactive Advertising 2001, 1.. Accessed 06.04.02. http://jiad.org/vol1/no2/robert.
38. Rubin A.M. The uses-and-gratifications perspective of media effects. Media effects: Advances in theory and research 2002, 525-548. Erlbaum, Mahwah, NJ. 2nd ed. J. Bryant, D. Zillmann (Eds.).
39. Russell H., Staffaroni J., Fox A. The missing measures of copy testing. Journal of Advertising Research 1994, 34(3):46-56.
40. Schlosser A., Shavitt S. Survey of Internet users' attitudes toward Internet advertising. Journal of Interactive Marketing 1999, 13(3):34-54.
41. Shimp T. Attitude toward the ad as a mediator of consumer brand choice. Journal of Advertising 1981, 10(2):9-15.
42. Stevenson J.S., Bruner G.C., Kumar A. Web page background and viewer attitudes. Journal of Advertising Research 2000, 20(1 & 2):29-34.
43. Wolin L., Korgaonkar P., Lund D. Beliefs, attitudes and behavior towards Web advertising. International Journal of Advertising 2002, 21:87-113.
44. The Economist (2001, March 2). Business: Banner Ad Blues, 358(March 2), 63.
45. The Internet World Statistics Europe Internet usage 2008, Accessed November 2008. http://www.internetworldstats.com/stats4.htm.
46. The Yankee Group U.S. online ad market expected to double in four years 2008, Accessed June 2008. http://www.informationweek.com/news/internet/ebusiness/showArticle.jhtml?articleID=205901515.
47. Yang J. Internet advertising: Problems and solutions. Retailer Modernization 2007, 4.
48. Yang K. A comparison of attitudes towards Internet advertising among lifestyle segments in Taiwan. Journal of Marketing Communications 2004, 10:195-212.