Cross-cultural consumer behavior: A review of research findings

Journal of International Consumer Marketing

Volumn 23, Issue 3-4, 2011, Pages 181-192

  de Mooij, Marieke ^a   Hofstede, Geert ^b  

^a Cross Cultural Communications Consultancy ^*  (Netherlands)

^b TILBURG UNIVERSITY   (Netherlands)

Author keywords

Communication; Culture; Dimensions; Emotion; Global branding; Personality; Self

Indexed keywords

EID: 79960493607     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961530.2011.578057     Document Type: Review

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