Face Consciousness and Risk Aversion: Do They Affect Consumer Decision-Making?

Psychology and Marketing

Volumn 20, Issue 8, 2003, Pages 733-755

  Bao, Yeqing ^a   Zhou, Kevin Zheng ^b   Su, Chenting ^c  

^a UNIVERSITY OF ALABAMA IN HUNTSVILLE   (United States)

^b UNIVERSITY OF HONG KONG   (Hong Kong)

^c CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0043133421     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.10094     Document Type: Article

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