Relationship between the personal values and shopping orientation of Chinese consumers

Asia Pacific Journal of Marketing and Logistics

Volumn 20, Issue 4, 2008, Pages 381-395

  Tai, Susan H C ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

China; Consumer behavior; Individual psychology; Social values

Indexed keywords

EID: 70350281111     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850810909713     Document Type: Article

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