Advertising in China: Product branding and beyond

Corporate Communications: An International Journal

Volumn 7, Issue 2, 2002, Pages 117-125

  Liu, Wen Ling ^a  

^a DE MONTFORT UNIVERSITY   (United Kingdom)

Author keywords

Advertising; China; Consumer attitudes; Perception

Indexed keywords

EID: 84986135922     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280210426188     Document Type: Article

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