Fostering international brand loyalty through committed and attached relationships

International Business Review

Volumn 20, Issue 5, 2011, Pages 521-534

  Tsai, Shu pei ^a  

^a SHIH HSIN UNIVERSITY   (Taiwan)

Author keywords

Brand attachment; Brand commitment; Holistic consumer experience; International brand loyalty; Relationship building approach

Indexed keywords

EID: 79960176408     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ibusrev.2010.10.001     Document Type: Article

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