Marketing logics, ambidexterity and influence

Journal of Strategic Marketing

Volumn 20, Issue 6, 2012, Pages 509-534

  Tollin, Karin ^a   Schmidt, Marcus ^a  

^a Copenhagen Business School ^*  (Denmark)

Author keywords

ambidexterity and capabilities; marketing executives; marketing logics; marketing's influence

Indexed keywords

EID: 84867272379     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2012.689992     Document Type: Article

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