Does market orientation facilitate balanced innovation programs? An organizational learning perspective

Journal of Product Innovation Management

Volumn 24, Issue 4, 2007, Pages 316-334

  Baker, William E ^a   Sinkula, James M ^b  

^a SAN DIEGO STATE UNIVERSITY   (United States)

^b UNIVERSITY OF VERMONT   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADAPTIVE LEARNING; SURVEY DESIGN;

CUSTOMER SATISFACTION; INDUSTRIAL ECONOMICS; INDUSTRIAL RESEARCH; MATHEMATICAL MODELS; PRODUCTION ENGINEERING; PROJECT MANAGEMENT; TECHNOLOGY TRANSFER;

PRODUCT DEVELOPMENT;

EID: 34250685757     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2007.00254.x     Document Type: Conference Paper

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