Marketing performance measurement and firm performance: Evidence from the European high-technology sector

European Journal of Marketing

Volumn 43, Issue 5-6, 2009, Pages 843-862

  O'Sullivan, Don ^a   Abela, Andrew V ^b   Hutchinson, Mark ^c  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b CATHOLIC UNIVERSITY OF AMERICA   (United States)

^c UNIVERSITY COLLEGE CORK   (Ireland)

Author keywords

Europe; Marketing strategy; Performance measures; Product technology

Indexed keywords

EID: 69849097207     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910947070     Document Type: Article

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