Fortune at the bottom of the innovation pyramid: The strategic logic of incremental innovations

Business Horizons

Volumn 52, Issue 1, 2009, Pages 21-29

  Varadarajan, Rajan ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Competitive strategy; Incremental innovation; Marketing; Marketing strategy; Radical innovation

Indexed keywords

EID: 57349102249     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2008.03.011     Document Type: Article

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