Mindsets in marketing for product innovation: An explorative analysis of chief marketing executives' ideas and beliefs about how to increase their firms' innovation capability

Journal of Strategic Marketing

Volumn 16, Issue 5, 2008, Pages 363-390

  Tollin, Karin ^a  

^a Department of International Economics and Management   (Denmark)

Author keywords

Marketing executives; Marketing management; Mental models; Product innovation

Indexed keywords

EID: 70349855176     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540802481934     Document Type: Article

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