Marketing power and CMO power: Could market orientation break the link? An exploratory case study

Journal of Strategic Marketing

Volumn 17, Issue 5, 2009, Pages 327-343

  Lamberti, Lucio ^a   Noci, Giuliano ^a  

^a POLITECNICO DI MILANO   (Italy)

Author keywords

Case study research; CMO power; Market orientation; Marketing power; Marketing strategy

Indexed keywords

EID: 70449096327     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540903216247     Document Type: Article

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