The nature of market orientation and the ambidexterity of innovations

Management Decision

Volumn 46, Issue 7, 2008, Pages 1002-1026

  Li, Ci Rong ^a   Lin, Chen Ju ^b  

^a NATIONAL DONG HWA UNIVERSITY   (Taiwan)

^b TZU CHI COLLEGE OF TECHNOLOGY   (Taiwan)

Author keywords

Business enterprise; Competitive strategy; Innovation; Market orientation

Indexed keywords

EID: 48849114389     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740810890186     Document Type: Article

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