Market-oriented sustainability: A conceptual framework and propositions

Journal of the Academy of Marketing Science

Volumn 39, Issue 1, 2011, Pages 71-85

  Crittenden, Victoria L ^a   Crittenden, William F ^b   Ferrell, Linda K ^c   Ferrell, O C ^c   Pinney, Christopher C ^a  

^a BOSTON COLLEGE   (United States)

^b NORTHEASTERN UNIVERSITY   (United States)

^c UNIVERSITY OF NEW MEXICO   (United States)

Author keywords

Corporate social responsiblity; Market orientation; Marketing strategy; Resource Advantage Theory; Sustainability

Indexed keywords

EID: 78650974937     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-010-0217-2     Document Type: Article

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