Market orientation in a multiple stakeholder orientation context: Implications for marketing capabilities and assets

Journal of Business Research

Volumn 58, Issue 11 SPEC. ISS., 2005, Pages 1483-1494

  Greenley, Gordon E ^a   Hooley, Graham J ^a   Rudd, John M ^a  

^a ASTON UNIVERSITY   (United Kingdom)

Author keywords

Market orientation; Marketing capabilities and assets; Multiple stakeholder orientation profile

Indexed keywords

EID: 26944433718     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2004.07.004     Document Type: Article

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