Ambidextrous organizations and firm performance: The role of marketing function implementation

Journal of Strategic Marketing

Volumn 18, Issue 2, 2010, Pages 165-184

  Sarkees, Matthew ^a   Hulland, John ^b   Prescott, John ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

Ambidextrous; Exploitation; Exploration; Implementation; Marketing

Indexed keywords

EID: 77951724011     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540903536982     Document Type: Article

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