Patterns and performance outcomes of innovation orientation

Journal of the Academy of Marketing Science

Volumn 39, Issue 6, 2011, Pages 870-888

  Stock, Ruth Maria ^a   Zacharias, Nicolas Andy ^a  

^a DARMSTADT UNIVERSITY OF TECHNOLOGY   (Germany)

Author keywords

Boundary theory; Configuration theory; Innovation orientation; New product program innovativeness; Taxonomy

Indexed keywords

EID: 80355132905     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-010-0225-2     Document Type: Article

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