Developing the organization's sensemaking capability: Precursor to an adaptive strategic marketing response

Industrial Marketing Management

Volumn 36, Issue 6, 2007, Pages 731-744

  Neill, Stern ^a   McKee, Daryl ^b   Rose, Gregory M ^a  

^a University of Washington Tacoma   (United States)

^b LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

Marketing strategy; Organizational capabilities; Performance; Sensemaking

Indexed keywords

EID: 34250363023     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.05.008     Document Type: Article

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