An examination of exploration and exploitation capabilities: Implications for product innovation and market performance

Journal of International Marketing

Volumn 15, Issue 4, 2007, Pages 63-93

  Yalcinkaya, Goksel ^a   Calantone, Roger J ^b   Griffith, David A ^b  

^a UNIVERSITY OF NEW HAMPSHIRE   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 37349000580     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.15.4.63     Document Type: Article

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