Factors affecting online group buying intention and satisfaction: A social exchange theory perspective

Computers in Human Behavior

Volumn 28, Issue 6, 2012, Pages 2431-2444

  Shiau, Wen Lung ^a   Luo, Margaret Meiling ^b  

^a MING CHUAN UNIVERSITY   (Taiwan)

^b Strayer University   (United States)

Author keywords

Online group buying; Reciprocity; Reputation; Social exchange theory (SET); Trust

Indexed keywords

ONLINE GROUP BUYING; RECIPROCITY; REPUTATION; SOCIAL EXCHANGE THEORY; TRUST;

BEHAVIORAL RESEARCH; BIOMEDICAL ENGINEERING; HUMAN COMPUTER INTERACTION;

ELECTRONIC COMMERCE;

EID: 84865616716     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2012.07.030     Document Type: Article

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