Understanding online group buying intention: The roles of sense of virtual community and technology acceptance factors

Total Quality Management and Business Excellence

Volumn 22, Issue 10, 2011, Pages 1091-1104

  Tsai, Ming Tien ^a   Cheng, Nai Chang ^b   Chen, Kun Shiang ^a,b  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

^b CHUNG HWA UNIVERSITY OF MEDICAL TECHNOLOGY   (Taiwan)

Author keywords

Online group buying; Sense of virtual community; Technology acceptance model; Trust

Indexed keywords

EID: 82055182418     PISSN: 14783363     EISSN: 14783371     Source Type: Journal    
DOI: 10.1080/14783363.2011.614870     Document Type: Article

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