Reciprocity as a key stabilizing norm of interpersonal marketing relationships: Scale development and validation

Industrial Marketing Management

Volumn 38, Issue 1, 2009, Pages 60-70

  Pervan, Simon J ^a   Bove, Liliana L ^b   Johnson, Lester W ^c  

^a UNIVERSITY OF BATH   (United Kingdom)

^b UNIVERSITY OF MELBOURNE   (Australia)

^c UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Conflict; Norms; Reciprocity; Relationship marketing; Scale development

Indexed keywords

EID: 58049196984     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2007.11.001     Document Type: Article

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