Measuring consumer perception of product creativity: Impact on satisfaction and purchasability

Human Factors and Ergonomics In Manufacturing

Volumn 19, Issue 3, 2009, Pages 223-240

  Horn, Diana ^a,c   Salvendy, Gavriel ^a,b  

^a PURDUE UNIVERSITY   (United States)

^b TSINGHUA UNIVERSITY   (China)

^c SA Technologies   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CONSUMER PERCEPTION; EXPLORATORY FACTOR ANALYSIS; POTENTIAL RESOURCES; STEPWISE REGRESSION; VALUE-BASED;

LIGHTING; PRODUCT DESIGN;

CONSUMER PRODUCTS;

EID: 67449087428     PISSN: 10908471     EISSN: 15206564     Source Type: Journal    
DOI: 10.1002/hfm.20150     Document Type: Article

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