Modeling roles of subjective norms and eTrust in customers' acceptance of airline B2C eCommerce websites

Tourism Management

Volumn 30, Issue 2, 2009, Pages 266-277

  Kim, Hong bumm ^a   Shin, Sung Won ^c  

^a Sejong University   (South Korea)

^b Terry)   (South Korea)

^c Korean Air   (South Korea)

Author keywords

Airline business to customer electronic commerce websites (AB2CEWS); Airline marketing; Electronic trust (eTrust); Internet marketing; South Korea; Subjective norms; Technology acceptance model (TAM)

Indexed keywords

AIRLINE INDUSTRY; E-COMMERCE; INTERNET; MARKETING; MODELING; STRATEGIC APPROACH;

ASIA; EURASIA; FAR EAST; KOREA; SOUTH KOREA;

EID: 58649103944     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2008.07.001     Document Type: Article

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