Expanding the sales professional's role: A strategic re-orientation?

Industrial Marketing Management

Volumn 38, Issue 7, 2009, Pages 806-813

  Flaherty, Karen E ^a   Pappas, James M ^a  

^a OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Customer orientation; Selling strategy; Strategic influence

Indexed keywords

EID: 70349317493     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.04.007     Document Type: Article

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