Factor structure of web site creativity

Computers in Human Behavior

Volumn 25, Issue 2, 2009, Pages 568-577

  Zeng, Liang ^a   Salvendy, Gavriel ^a,b   Zhang, Min ^c  

^a SCHOOL OF INDUSTRIAL ENGINEERING   (United States)

^b TSINGHUA UNIVERSITY   (China)

^c PURDUE UNIVERSITY   (United States)

Author keywords

Factor structure; Measurement; Web site creativity

Indexed keywords

BEHAVIORAL RESEARCH; INSTRUMENTS; REFINING; WORLD WIDE WEB;

CONCEPTUAL MODELS; CONSTRUCT VALIDITIES; FACTOR ANALYSIS; FACTOR STRUCTURE; INTERACTIVITY; INTERNAL CONSISTENCIES; MEASUREMENT; PERSONALIZATION; SIGNIFICANT FACTORS; STEP-WISE REGRESSIONS; USER BEHAVIORS; USER PERCEPTIONS; USER'S ATTITUDES; WEB SITE CREATIVITY; WEB SITE DESIGNS;

INTERNET;

EID: 59049101420     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2008.12.023     Document Type: Article

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