Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective

Journal of Travel and Tourism Marketing

Volumn 29, Issue 4, 2012, Pages 385-403

  Im, Holly Hyunjung ^a,b   Kim, Samuel Seongseop ^c   Elliot, Statia ^d   Han, Heejoo ^e  

^a Jeonju University   (South Korea)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^c Sejong University   (South Korea)

^d UNIVERSITY OF GUELPH   (Canada)

^e Kyonggi University   (South Korea)

Author keywords

Consumer based brand equity; destination brand equity dimensions; structural equation modeling

Indexed keywords

EID: 84861938369     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2012.674884     Document Type: Article

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