Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market

International Marketing Review

Volumn 27, Issue 4, 2010, Pages 434-449

  Pike, Steven ^a   Bianchi, Constanza ^a   Kerr, Gayle ^a   Patti, Charles ^b  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

^b UNIVERSITY OF DENVER   (United States)

Author keywords

Australia; Consumer based brand equity; Destination branding; Destination marketing organizations

Indexed keywords

EID: 77954404283     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331011058590     Document Type: Article

References (56)

1. Aaker, D.A. (1991), Managing Brand Equity, The Free Press, New York, NY.
2. Aaker, D.A. (1996), Building Strong Brands, The Free Press, New York, NY.
3. Anderson, J.R. (1983), The Architecture of Cognition, Harvard University Press, Cambridge, MA.
4. Balakrishnan, M.S. (2009), "Strategic branding of destinations" in European Journal of Marketing, Vol. 43, Nos 5/6, pp. 611-29.
5. Baloglu, S. (2001), "Image variations of Turkey by familiarity index: informational and experiential dimension" in Tourism Management, Vol. 22, pp. 127-33.
6. Blain, C., Levy, S.E. and Ritchie, J.R.B. (2005), "Destination branding: insights and practices from destination management organizations" in Journal of Travel Research, Vol. 43, pp. 328-38.
7. Boo, S., Busser, J. and Baloglu, S. (2009), "A model of customer-based brand equity and its application to multiple destinations" in Tourism Management, Vol. 30, No. 2, pp. 219-31.
8. Buhalis, D. (2000), "Marketing the competitive destination of the future" in Tourism Management, Vol. 21, pp. 97-116.
9. Chi, C.G. and Qu, H. (2008), "Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: an integrated approach" in Tourism Management, Vol. 29, pp. 624-36.
10. Cobb-Walgren, C.J., Beal, C. and Donthu, N. (1995), "Brand equity, brand preferences, and purchase intent" in Journal of Advertising, Vol. 24, No. 3, pp. 25-40.
11. Dosen, D.O., Vranesevic, T. and Prebezac, D. (1998), "The importance of branding in the development of marketing strategy of Croatia as tourist destination" in Acta Turistica, Vol. 10, No. 2, pp. 93-182.
12. Fraser, K. (2009), "New world re-order" in The Sunday Mail, 19 April, p. 36.
13. Fullerton, J., Kendrick, A. and Kerr, G. (2009), "Australian student reactions to U.S. tourism advertising: a test of advertising as public diplomacy" in Place Branding and Public Diplomacy, Vol. 5, No. 2, pp. 141-50.
14. Gartner, W.C. (1993), "Image information process" in Journal of Travel and Tourism Marketing, Vol. 2, Nos 2/3, pp. 191-215.
15. Gartner, W.C. and Hunt, J.D. (1987), "An analysis of state image change over a twelve-year period (1971-1983)" in Journal of Travel Research, Fall, pp. 15-19.
16. Gold, J.R. and Ward, S.V. (2004), Place Promotion, Wiley, Chichester.
17. Guest, L.P. (1942), "The genesis of brand awareness" in Journal of Applied Psychology, Vol. 26, pp. 800-8.
18. Gunn, C. (1988), Vacationscape: Designing Tourist Regions, 2nd ed., Bureau of Business Research, University of Texas, Austin, TX.
19. Hair, J.F., Black, W.C., Babin, B.J. and Anderson, R.E. (2010), Multivariate Data Analysis: A Global Perspective, 7th ed., Pearson, Upper Saddle River, NJ.
20. Hankinson, G. (2005), "Destination brand images: a business tourism perspective" in The Journal of Services Marketing, Vol. 19, No. 1, pp. 24-32.
21. Hankinson, G. (2009), "Managing destination brands: establishing a theoretical foundation" in Journal of Marketing Management, Vol. 25, Nos 1/2, p. 97.
22. Hosany, S., Ekinci, Y. and Uysal, M. (2006), "Destination image and destination personality, an application of branding theories to tourism places" in Journal of Business Research, Vol. 59, pp. 638-42.
23. Howard, J.A. (1963), Marketing Management: Analysis and Planning, Irwin, Homewood, IL.
24. Howard, J.A. and Sheth, J.N. (1969), The Theory of Buyer Behavior, Wiley, New York, NY.
25. Hudson, S. and Ritchie, J.R.B. (2009), "Branding a memorable destination experience. The case of brand Canada" in International Journal of Tourism Research, Vol. 11, pp. 217-28.
26. James, R. (2005), "The future of marketing" in Professional Marketing, December, p. 25.
27. Jayanti, R.K. and Ghosh, A.K. (1996), "Service value determination: an integrative perspective" in Journal of Hospitality & Leisure Marketing, Vol. 3, No. 4, pp. 5-25.
28. Kayaman, R. and Arasli, H. (2007), "Customer-based brand equity: evidence from the hotel industry" in Managing Service Quality, Vol. 17, No. 1, pp. 92-109.
29. Keller, K.L. (1993), "Conceptualizing, measuring, and managing customer-based brand equity" in Journal of Marketing, Vol. 57, pp. 1-22.
30. Keller, K.L. (2003), Strategic Brand Management, Prentice-Hall, Upper Saddle River, NJ.
31. Kim, H., Kim, W.G. and An, J.A. (2003), "The effect of consumer-based brand equity on firms' financial performance" in Journal of Consumer Marketing, Vol. 20, Nos 4/5, pp. 335-51.
32. Kim, W.G., Jin-Sun, B. and Kim, H.J. (2008), "Multidimensional customer-based brand equity and its consequences in midpriced hotels" in Journal of Hospitality and Tourism Research, Vol. 32, No. 2, pp. 235-54.
33. Kline, R.B. (2005), Principles and Practise of Structural Equation Modelling, 2nd ed., Guilford, New York, NY.
34. Konecnik, M. and Gartner, W.C. (2007), "Customer-based brand equity for a destination" in Annals of Tourism Research, Vol. 34, No. 2, pp. 400-21.
35. Konecnik, M. and Go, F. (2008), "Tourism destination brand identity: the case of Slovenia" in Brand Management, Vol. 15, No. 3, pp. 177-89.
36. Lee, J.S. and Back, K.J. (2008), "Attendee-based brand equity" in Tourism Management, Vol. 29, pp. 331-44.
37. McCartney, G., Butler, R. and Bennett, M. (2008), "A strategic use of the communication mix in the destination image-formation process" in Journal of Travel Research, Vol. 47, No. 2, pp. 183-96.
38. Martinez, E. and de Chernatony, L. (2004), "The effect of brand extension strategies upon brand image" in Journal of Consumer Marketing, Vol. 21, No. 1, pp. 39-50.
39. Morgan, N., Pritchard, A. and Pride, R. (2002), Destination Branding - Creating the Unique Destination Proposition, Butterworth-Heinemann, Oxford.
40. Murphy, L., Moscardo, G. and Benckendorff, P. (2007), "Using brand personality to differentiate regional tourism destinations" in Journal of Travel Research, Vol. 46, pp. 5-14.
41. Oppermann, M. (2000), "Tourism destination loyalty" in Journal of Travel Research, Vol. 39, pp. 78-84.
42. Pike, S. (2007), "Destination image literature: 2001-2007" in Acta Turistica, Vol. 19, No. 2, pp. 107-25.
43. Pike, S. (2009), "Destination brand positions of a competitive set of near-home destinations" in Tourism Management, Vol. 30, pp. 857-66.
44. Pritchard, A. and Morgan, N. (1998), "Mood marketing - the new destination branding strategy: a case of Wales the brand" in Journal of Vacation Marketing, Vol. 4, No. 3, pp. 215-29.
45. Russell, S. (2008), "Selling down under" in B&T Weekly, 1 August, p. 13.
46. Simon, C.J. and Sullivan, M.W. (1993), "The measurement and determinants of brand equity: a financial approach" in Marketing Science, Vol. 12, No. 1, pp. 28-52.
47. Thompson, J.R. and Cooper, P.D. (1979), "Additional evidence on the limited size of evoked and inept sets of travel destination" in Journal of Travel Research, Vol. 7, No. 3, pp. 23-5.
48. Trout, J. and Ries, A. (1979), "Positioning: ten years later" in Industrial Marketing, Vol. 64, No. 7, pp. 32-42.
49. Um, S. and Crompton, J.L. (1990), "Attitude determinants in tourism destination choice" in Annals of Tourism Research, Vol. 17, pp. 432-48.
50. Waller, D., Dickinson, S., Mortimer, K. and Kerr, G. (2009), "On-line consumer empowerment and the advertising self-regulation process", Proceedings of the American Academy of Advertising Asia-Pacific Conference, Beijing, China.
51. Woodside, A.G. and Sherrell, D. (1977), "Traveler evoked, inept, and inert sets of vacation destinations" in Journal of Travel Research, Vol. 16, pp. 14-18.
52. Hunt, J.D. (1975), "Image as a factor in tourism development" in Journal of Travel Research, Winter, pp. 1-7.
53. Litvin, S. and Mouri, N. (2009), "A comparative study of the use of 'iconic' versus 'generic' advertising images for destination marketing" in Journal of Travel Research, Vol. 48, No. 2, pp. 152-61.
54. Matejka, J.K. (1973), "Critical factors in vacation area selection" in Arkansas Business & Economic Review, Vol. 6, pp. 17-19.
55. Mayo, E.J. (1973), "Regional images and regional travel behaviour", Proceedings of the Travel Research Association Fourth Annual Conference, Sun Valley, ID.
56. Pike, S. (2002), "Destination image analysis: a review of 142 papers from 1973-2000" in Tourism Management, Vol. 23, No. 5, pp. 541-9.