Critical Success Factors in Destination Marketing

Tourism and Hospitality Research

Volumn 8, Issue 2, 2008, Pages 79-97

  Baker, Michael J ^a   Cameron, Emma ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

branding; critical success factors; literature review; place and destination marketing; tourism planning

Indexed keywords

EID: 84996182140     PISSN: 14673584     EISSN: 17429692     Source Type: Journal    
DOI: 10.1057/thr.2008.9     Document Type: Article

References (65)

1. Aaker D. (1991) ‘Managing Brand Equity’, The Free Press, New York.
2. Ashworth G. (2001) ‘The Communication of the Brand Images of Cities’, Paper presented at the Universidad Internacional Menedez Pelay Conference: The Construction and Communication of the Brand Images of Cities, Valencia Spain, in Kavaratzis, M. (2004) ‘From City Marketing to City Branding: Towards a theoretical framework for developing city brands’, Place Branding 1, 1, 58–73.
3. Ashworth G. Goodall B., (eds) (1988) ‘Marketing in the Tourism Industry: The promotion of destination regions’, Croom Helm, London, in Howie F. (2003) ‘Managing the Tourist Destination’, Thomson Learning, London.
4. Ashworth G. Voogd H. (1990) ‘Selling the City: Marketing approaches in public sector urban planning’, Belhaven Press, London
5. Deffner, A. and Metaxas, T. (2005) Shaping the Vision, the Identity and the Cultural Image of European Places, 45th Congress of the European Regional Science Association, available from http://www.feweb.vu.nl/ersa2005/final_papers/696.pdf [accessed 22/4/2006].
6. Bennett O. (1999) ‘Destination Marketing into the Next Century’, Journal of Vacation Marketing, 6, 1. 48–54.
7. Brown G. Chalip L. Jago L. Mules T. (2002) ‘The Sydney Olympics and Brand Australia’, in Morgan N. Pritchard A. Pride R. (eds), (2004) ‘Destination Branding: Creating the unique destination proposition’, 2nd edn, Butterworth-Heinemann, Oxford.
8. Buhalis D. (2000) ‘Marketing the Competitive Destination of the Future’, Tourism Management. 21, 97–116.
9. Clarke J. (2000) ‘ Tourism Brands: An exploratory study of the brands box model’, Journal of Vacation Marketing. 6, 4, 329–345.
10. Cooper C. Fletcher J. Gilbert D. Shepherd R. Wanhill S. (1998) ‘Tourism Principles and Practice’, Longman, Harlow.
11. Curtis J. (2001) ‘Branding a State: The evolution of brand Oregon’, Journal of Vacation Marketing. 7, 1, 75–81.
12. De Chernatony L. Harris F. (2000) ‘Developing Corporate Brands through Considering Internal and External Stakeholders’, Corporate Reputation Review, 3, 3, 268–274.
13. Deffner A. Metaxas T. (2005) Shaping the Vision, the Identity and the Cultural Image of European Places, 45th Congress of the European Regional Science Association, available from http://www.feweb.vu.nl/ersa2005/final_papers/696.pdf [accessed 22 April 2006].
14. Dinnie K. (2004) ‘Place Branding: Overview of an emerging literature’, Place Branding, 1, 1, 106–110.
15. Fall L. Lubbers C. (2004) ‘The Challenge of Public Relations Financial Accountability: The case of the USA’, in Morgan N. Pritchard A. Pride R. (eds), (2004) ‘Destination Branding: Creating the unique destination proposition’, 2nd edn, Butterworth-Heinemann, Oxford.
16. Fan Y. (2005) ‘Branding the Nation: What is being branded’, Journal of Vacation Marketing, 12, 1.
17. George W. (1990) ‘Internal Marketing and Organisational Behaviour: A partnership in developing customer conscious employees at every level’, Journal of Business Research, 20, 63–70.
18. Greene W. E. Walls G. D. Schrest L. J. (1994) ‘Internal Marketing: The key to external marketing success’, Journal of Services Marketing, 8, 4, 5–13.
19. Gunn C. (2002) ‘Tourism Planning’, 4th edn, Routledge, London.
20. Hall D. (2002) ‘Branding and National Identity: The case of central and eastern Europe’, in Morgan N. Pritchard A. Pride R. (eds), (2002), ‘Destination Branding: Creating the unique destination proposition’, Butterworth-Heinemann, Oxford.
21. Hall J. (2003) ‘Branding Britain’, Journal of Vacation Marketing, 10, 2, 171–185.
22. Hankinson G. (2003) ‘Relational Network Brands: Towards a conceptual model of place brands’, Journal of Vacation Marketing, 10, 2, 109–121.
23. Hankinson G. Cowking P. (1993) ‘Branding in Action: Cases and strategies for profitable brand management’, McGraw-Hill, London.
24. Horner S. Swarbrooke J. (1996) ‘ Marketing Tourism, Hospitality and Leisure in Europe’, International Thomson Business Press, London.
25. Hovinen G. (2002) ‘Revisiting the Destination Life-cycle Model’, Annals of Tourism Research, 29, 1, 209–230.
26. Howie F. (2003) ‘Managing the Tourist Destination’, Thomson Learning, London.
27. Inskeep E. (1991) ‘Tourism Planning: An integrated and sustainable development approach’, Van Nostrand Reinhold, New York.
28. Jamal T. Getz D. (1995) ‘Collaboration Theory and Community Tourism Planning’, Annals of Tourism Research, 22, 1, 186–204.
29. Johnson G. Scholes K. (2002) ‘Exploring Corporate Strategy’, 6th edn, Prentice-Hall, London.
30. Kania D. (2001) ‘Branding.com: Online branding for marketing success’, NTC Business Books, Lincolnwood, IL.
31. Kapferer J. (2004) ‘The New Strategic Brand Management’, 3rd edn, Kogan Page Ltd., London.
32. Kavaratzis M. (2004) ‘From City Marketing to City Branding: Towards a theoretical framework for developing city brands’, Place Branding, 1, 1, 58–73.
33. Keller K. L. (2000) ‘The Brand Report Card’, Harvard Business Review, January—February 2000, available from: http://www.agcd.com/docs/betterbrandarticles/reptcard.pdf [accessed 29 May 2006].
34. Keller K. L. (2003) ‘Strategic Brand Management: Building, measuring and managing brand equity’, 2nd edn, Prentice-Hall, New Jersey.
35. Kotler P. Asplund C. Rein L. Heider D. (1999) ‘Marketing Places Europe: Attracting investments, industries, residents and visitors to european cities, communities, regions and nations’, Pearson Education, London.
36. Kotler P. Gertner D. (2002) ‘Country as a Brand, Product and Beyond: A place marketing and brand management perspective’, Journal of Brand Management, 9, 4/5, 249–261.
37. Kotler P. Haider D. Rein I. (1993) ‘Marketing Places’, Free Press, New York.
38. Kotler P. Hamlin M. A. Rein I. Haider D. H. (2002) ‘Marketing Asian Places’, John Wiley & Sons, Singapore.
39. Luhrman D. (1998) Presentation at the 1998 International Travel and Tourism Awards, Valencia
40. Clarke, J. (2000) ‘Tourism brands: An exploratory study of the brands box model’, Journal of Vacation Marketing 6, 4, 329–315.
41. Metaxas T. (2003) in Deffner, A. and Metaxas, T. (2005) Shaping the vision, the identity and the cultural image of European places, 45th Congress of the European Regional Science Association, available from http://www.feweb.vu.nl/ersa2005/final_papers/696.pdf [accessed 22 April 2006].
42. Morgan N. (2004) ‘Opinion Pieces: Where is place branding heading’, Place Branding, 1, 1, 12–35.
43. Morgan N. Pritchard A. (2000) ‘Advertising in Tourism and Leisure’, Butterworth-Heinemann, Oxford.
44. Morgan N. Pritchard A. (2002) ‘Contextualising Destination Branding’, in Morgan N. Pritchard A. Pride R. (eds), (2002) ‘Destination Branding: Creating the unique destination proposition’, Butterworth-Heinemann, Oxford.
45. Morgan N. Pritchard A. (2004) ‘Meeting the Destination Branding Challenge’, in Morgan N. Pritchard A. Pride R. (eds), (2004), ‘Destination Branding: Creating the unique destination proposition’, 2nd edn, Butterworth-Heinemann, Oxford.
46. Morgan N. Pritchard A. Pride R., (eds) (2002) ‘Destination Branding: Creating the unique destination proposition’, Butterworth-Heinemann, Oxford.
47. Morgan N. Pritchard A. Piggott R. (2003) ‘Destination Branding and the Role of the Stakeholders: The case of New Zealand’, Journal of Vacation Marketing, 9, 3, 285–298.
48. Olins W. (1999) ‘Trading Identities: Why countries and companies are taking each others’ roles’, Foreign Policy Centre, London, in Dinnie, K. (2004) Place Branding: Overview of an emerging literature, Place Branding, 1, 1, 106-110.
49. Palmer A. Bejou D. (1995) ‘Tourism Destination Marketing Alliances’, Annals of Tourism Research, 22, 3, 616–629.
50. Papadopoulos N. (2004) ‘Place Branding: Evolution, meaning and implications’, Place Branding, 1, 1, 36–49.
51. Pike S. (2004) ‘Destination Marketing Organisations’, Elsevier, Oxford.
52. Pride R. (2002) ‘Brand Wales: ‘Natural Revival’, in Morgan N. Pritchard A. Pride R. (eds), (2002) ‘Destination Branding: Creating the unique destination proposition’, Butterworth-Heinemann, Oxford.
53. Prideaux B. Cooper C. (2002) ‘Marketing and Destination Growth: A symbiotic relationship or simple coincidence’, Journal of Vacation Marketing, 9, 1, 35–51.
54. Rainisto S. (2003) Success Factors of Place Marketing: A Study of Place Marketing Practices in Northern Europe and the United States, doctoral dissertation, Helsinki University of Technology, Institute of Strategy and International Business, Finland, available from http://www.tukkk.fi/markkinointi/tm/TM2_vanha/isbn9512266849.pdf [accessed 1 July 2006].
55. Rainisto S. (2004) ‘Opinion Pieces: Where is place branding heading’, Place Branding, 1, 1, 12–35.
56. Ritchie R. Ritchie J. (2002) ‘A Framework for an Industry Supported Destination Marketing Information System’, Tourism Management, 23, 439–454.
57. Simpson K. (2001) ‘Strategic Planning and Community Involvement’, Current Issues in Tourism, 4, 1, 3–41.
58. Supphellen M. (2004) ‘Opinion Pieces: Where is place branding heading’, Place Branding, 1, 1, 12–35.
59. Tapachai N. Waryszak R. (2000) ‘An Examination of the Role of Beneficial Image in Tourist Destination Selection’ Journal of Travel Research, 39, 1, 37–44.
60. Van Ham P. (2001) ‘The Rise of the Brand State: The postmodern politics of image and reputation’, Foreign Affairs, 80, 5, 2–6.
61. Weinreich L. (1999) ‘11 Steps to Brand Heaven: The ultimate guide to buying an advertising campaign’, Kogan Page, London.
62. World Tourism Organisation. (1994) ‘National and Regional Tourism Planning: Methodologies and case studies’, Routledge, London.
63. World Tourism Organisation. (2004) Destination Marketing for the 21st Century, available from http://www.world-tourism.org/regional/europe/PDF/SPEECHES/2004/moscow/Esen_Moscow.pdf [accessed 21 April 2006].
64. World Tourism Organisation. (2005) Tourism Highlights 2005, available from http://www.world-tourism.org/facts/menu.html [accessed 21 April 2006].
65. Yeoman I. Munro C. (2005) Tomorrow's — World, Consumer, Tourist, available from http://www.scotexchange.net/tomorrow_s_newssheet_25.4.05.pdf [accessed 22 April 2006].