Branding a memorable destination experience. The case of 'Brand Canada'

International Journal of Tourism Research

Volumn 11, Issue 2, 2009, Pages 217-228

  Hudson, Simon ^a   Ritchie, J R Brent ^b  

^a UNIVERSITY OF CALGARY   (Canada)

^b UNIVERSITY OF CALGARY   (Canada)

Author keywords

Brand Canada; Destination branding; Tourism marketing

Indexed keywords

CONFERENCE PROCEEDING; INTERNATIONAL TOURISM; MARKETING; TOURIST DESTINATION;

CANADA; NORTH AMERICA;

EID: 67649446800     PISSN: 10992340     EISSN: 15221970     Source Type: Journal    
DOI: 10.1002/jtr.720     Document Type: Conference Paper

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