Destination branding case study: Tracking brand equity for an emerging destination between 2003 and 2007

Journal of Hospitality and Tourism Research

Volumn 34, Issue 1, 2010, Pages 124-139

  Pike, Steven ^a  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Consumer based brand equity; Destination branding; Destination image

Indexed keywords

EID: 74849137130     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348009349820     Document Type: Article

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